DXP Knowledge Hub

DXP Knowledge Hub

What is a DXP, and how can it empower your business?

This knowledge hub is your ultimate resource to unlock the power of DXPs. Here, you'll find a treasure trove of insightful guides, thought-provoking blogs, and expert advice – all designed to help you understand DXPs, their benefits, and how they can fuel your company's growth.


1. What is a DXP?

DXP stands for Digital Experience Platform. It's like a central hub that brings together all the tools you need to create and manage engaging online experiences for your customers across different channels like websites, mobile apps, and social media.

2. Isn't that what a website builder does?

Website builders are great for basic websites, but DXPs offer a lot more. They allow for personalisation, content management across multiple channels, powerful analytics, and integration with other business tools.

3. Why does my company need a DXP?

Customers expect a seamless and personalised experience across all touchpoints. A DXP helps you deliver that by creating consistent, targeted content and interactions that keep your customers engaged.

4. What are the benefits of using a DXP?

Increased customer satisfaction, improved brand loyalty, better marketing ROI, streamlined content management, and valuable customer insights are just a few of the benefits.

5. Is a DXP complicated to use?

DXPs come in various levels of complexity. We can help you choose a DXP that fits your needs and skillset.

6. Can a DXP integrate with my software?

Many DXPs offer robust integration capabilities. We’ll help ensure your DXP seamlessly connects with your CRM, marketing automation platform, and other business tools.

7. How much does a DXP cost?

Optimizely's headless architecture offers flexibility, AI features provide insights, and prioritizing developer experience ensures faster development.

8. Differences between a DXP, CMS, and a CRM?

Yes, we can arrange a free trial so you can experience the platform firsthand. Additionally, we provide demos tailored to your specific needs.

9. Are there examples of what a DXP can do?

Imagine creating personalised product recommendations for website visitors, delivering targeted email campaigns based on customer behaviour, or managing social media interactions from a single platform. These are just a few examples.

10. How can Delaware help me with a DXP?

Our experts can help you choose the right DXP, implement it seamlessly, integrate it with your existing systems, and provide ongoing support to ensure you get the most out of your platform.

DXP Guides & Blogs

Three marketing tech trends we’d like to see take off in 2024

As the technology revolution continues to take hold of the business world, professionals across all teams are implementing the latest innovations that will... read more

Missed Opticon this year? Here’s everything you need to know

(5 minute read) Find out how Optimizely's new products for 2024 could impact your business read more

What is a Composable DXP and how can it help your business?

Composable digital experience platforms (DXP) empower organisations to keep up with and surpass customer expectations, across all digital channels. Here’s everything you need to know. read more

Related content