Optimizely also unveiled plans for Visual Builder, an intuitive new way to compose content as part of its SaaS/headless initiative and product offering. Visual Builder is described as a "visual experience builder" with an "elegant, intuitive editing interface that empowers content creators."
The features of the new Visual Builder include an improved look, a drag-and-drop-based interface, easy creation of content templates, integration with the new Optimizely Graph for content manipulation and interconnection, and personalisation tools built into the editing interface.
With Visual Builder combined with the powerful APIs in Optimizely Graph, Optimizely SaaS will function as a pure headless CMS, giving Optimizely customers complete freedom to compose, modify, and share content in their own way.
Visual Builder is an upcoming innovation offering low-code and no-code solutions for experience building, visual templating, personalization, and experimentation. It offers on-page visual editing and previews, drag-and-drop templates that require no-coding, and is fully connected to content via Optimizely Graph.