Marketing, sales & service

Strategies for digital excellence

At Delaware, we understand that the synergy between sales, marketing, and service is the cornerstone of any thriving business. Our digital solutions are crafted to enhance this synergy, providing seamless integration and a unified approach to customer engagement. We strive to deliver practical tools that simplify complex interactions, enabling our teams to focus on creating value and driving growth.

Building a better digital customer experience

Working closely with our customers, we build future-ready, integrated digital platforms that seamlessly connect with operational ERP systems. No matter where you are in your digital journey or what challenges you face, we guide you in making the right choices for your customer experience transformation. Our expertise brings stakeholders together around a shared vision and roadmap, turning true omnichannel experiences into practical realities. With over 1,547 digital projects under our belt, Delaware is your trusted partner for taking that crucial next step.

Empowering teams with the capability to seamlessly integrate text and visuals into the digital narrative, CMS is the backbone of content curation and dissemination, ensuring that every piece of content reflects the brand’s voice with clarity and impact.
The CRM system is the compass that guides our understanding of customer narratives, capturing the essence of each interaction and translating data into meaningful relationships, fostering connections that grow deeper with every exchange.
A DAM system acts as the central hub for all digital treasures, safeguarding the accessibility and organisation of assets that fuel our creative endeavors and communication strategies, ensuring that every stakeholder has the right tools at their fingertips.
The DXP stands as the architect of bespoke digital experiences, weaving together a tapestry of technologies that not only manage but also elevate the interactions our clients have with their digital presence, crafting a journey that resonates and engages.
Our PIM system serves as the single source of truth for product narratives, ensuring that the story told across all channels is consistent, compelling, and complete, supporting the journey of our products from inception to the hands of the customer.

We commit.
To arming sales, marketing, and service experts with a suite of digital resources that are as innovative as they are intuitive, enabling them to excel in their roles and push the boundaries of what’s possible.

Typical needs or questions to kickstart a connected transformation journey in digital customer experience

What are the emerging trends in digital customer experience technologies? How can these advancements transform customer interactions?
Does our current digital strategy align with our business objectives and is it adaptable to incorporate new customer experience technologies?
How can we utilise all the customer data we collect to create a more personalised and engaging customer experience? What are the steps to derive real-time insights from this data?
Do we have the right skill set within our team to leverage these digital customer experience technologies to their full potential?
In what ways can we enhance the efficiency and effectiveness of our digital customer experience initiatives?