SAP Customer Experience (CX)

Unlock customer-centric success

To be successful in a world where the consumer holds the key, businesses must unlock a better understanding of their customers in order to provide personalised, engaging and relevant user experiences. By leveraging the power of real-time operational insights, intelligent AI and advanced automation, organisations can effectively manage and optimise customer experiences to deliver streamlined, data-driven and personalised journeys that drive brand loyalty.

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Deliver intelligent, unforgettable experiences

SAP Customer Experience (CX) enables businesses to gain a 360-degree view of each customers' journey, by seamlessly integrating customer identity, marketing, commerce, sales, and customer service into a single, transformative platform.

Empower your sales force to build lasting customer relationships with access to real-time data and insights that enable them to gain a comprehensive understanding of each customers behaviours and preferences.
Create highly personalised experiences that turn known users into advocates by consolidating customer data from various touch-points and channels in one place to create a single, unified view of each customer.
Leverage generative AI to gain valuable information without the manual effort.

62% of customers say businesses need to care more about them.

Global Consumer Trends, Qualtrics 2021.

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SAP Customer Experience Portfolio

SAP Commerce Cloud: Deliver the ultimate omni-Channel eCommerce experience.
SAP Marketing Cloud: Create meaningful and authentic relationships through personalised and engaging experiences.
SAP Customer Data Cloud: Unleash the power of customer data to drive better experiences and optimise your business processes.
SAP Sales Cloud: Equip your sales force with the tools to accelerate the buying process.
SAP Service Cloud: Deliver on your brand promise and make service the heart of each customer's experience.