Microsoft Connected Sales & Marketing

Enhanced end-to-end customer experiences across the entire lifecycle

The key to your success lies in your ability to both attract new clients and ensure the satisfaction of your existing customer base. However, comprehending today's digitally-driven buyers presents new challenges. Modern consumers are increasingly engaging across various channels and rely on self-discovery and peer input rather than traditional sales interactions.

This shifting landscape demands that marketing and sales teams possess a deep understanding of their customer base, their journey, and how to engage with them effectively - which is where Microsoft Viva for Sales comes in.

Microsoft for Sales

Microsoft Viva Sales is a seller experience app that automatically captures, accesses, and registers data into any CRM system, eliminating manual data entry and giving sellers more time to focus on what matters: selling. 

By enriching the data with customer engagement insights from Microsoft 365 and the power of AI, Viva Sales empowers you to connect with your customers, resulting in more personalised engagement and faster deal closure.

Predict customer needs and create personalised journeys

By leveraging pre-built machine learning templates to identify customer trends and predict lifetime value, you can also receive recommendations for the most favorable actions to take. 

These insights serve as a foundation to integrate transactional, demographic, and behavioral data, allowing you to obtain a comprehensive view of your customers. 

This holistic understanding enables the collection of customer interactions from various channels, paving the way for highly personalised engagement activities.