Product Information Management systems

Product Information Management systems

Struggling to manage all the information required to market and sell your products through your distribution channels? A Product Information Management system could be what you need.

Do I need a Product Information System?

Deciding whether a Product Information System (PIM system) is right for your business will first depend on your specific requirements. It’s important to consider factors such as:

  • Do you struggle with product information spread across disparate solutions?
  • Do you sell products through various distribution channels?
  • Do you sell products globally?

If the answer to any of the above questions is 'yes', then perhaps it's time to consider a PIM system.

What is a Product Information Management system?

Often, businesses find themselves relying on product data that is scattered across several siloed systems, with different data held by separate business functions. Not only can this inefficient data collection lead to poor data governance, but it can cause problems across your sales and marketing efforts, hindering profitability.

With a Product Information Management system in place however, businesses are able to manage all product information in a single solution and use this to market and sell the products through various distribution channels, such as eCommerce websites and social media platforms.

Acting as the bridge between manufacturing and retail, PIM systems ensure that relevant and accurate product information, such as product specifications and lifecycle information, are seamlessly connected to every customer touchpoint.

What are the key benefits?

  • Import, consolidate, enrich data before pushing it to the right places
  • Centralised repository enables multichannel marketing and sales
  • Designed for both B2B and B2C businesses
  • Support for multiple geographic locations and multilingual data
  • Consistent branding improves conversion rate optimisation
  • Tap into new sales channels and enhance conversion rates
  • Can be hosted on-premises or in the cloud 

To learn more about how Delaware can help you find the right PIM system that meets your business requirements, get in touch today.