Less noise. More impact. 

A one-day, no-fluff summit to transform your B2B Customer Experience into real growth. For marketing, sales, and digital leaders ready to scale what actually matters.

What you'll take away from this summit

You’ll walk away with the frameworks, cases and hands‑on skills to turn CX into a structural growth engine instead of a collection of isolated initiatives

Scale personalization

that your customers actually feel.

Align marketing, sales, service & IT

around one growth backbone.

Turn AI into real commercial value

and finally move beyond the hype.

Make change stick

without slowing the business down or creating a 200-page playbook that nobody uses.

Cutting through the noise

Some of the speakers on the program:


What to expect

A full day of sharp insights, real cases and hands‑on work, without parallel‑track FOMO.
All five workshops run twice, so you just pick the two that matter most: your afternoon, your agenda.

Apr 28, 2026

I will attend the event:
9:00 AM
Coffee Welcome
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9:30 AM
Welcome & Opening: 3 strategic shifts that shape today’s conversations (Bart Van Kerkhoven, delaware international)
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9:45 AM
Keynote (TBC)
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10:15 AM
Product Information as a Growth Engine (Inriver)
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10:45 AM
Scaling content operations in the Age of AI (Laurence Vandelanotte, delaware international)
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11:15 AM
Break
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11:30 AM
Vibe coding 101 for marketers: build your first AI-powered content flow (Mathieu Daems, delaware international)
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12:00 PM
Fireside chat: turning technology investments in real business value (Akeneo / Optimizely)
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12:30 PM
Remix and personalise: AI for creatives that works (Yf Soreyn, delaware international)
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12:45 PM
Why Agentic AI Will Redefine Digital Experience (Kontent)
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1:00 PM
Closing – Considerations for 2026 (Bart Van Kerkhoven, delaware international)
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1:15 PM
Close
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Practical details & registration

Date: Tuesday, April 28, 2026

Location: The Cumberland Hotel, Marble Arch, London, W1H 7DL.





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