Building a sustainable customer journey: How a headless CMS is the eco-friendly option

Mar 14, 2024

Business growth is often associated with increased revenue, market share, and customer loyalty. However, business growth can also lead to increased energy consumption, carbon emissions, waste generation, and resource depletion, causing a negative impact on the world we live in. These environmental costs not only harm the natural ecosystems, biodiversity, and human health, but they pose regulatory and reputational risks for businesses, too.

That’s why it’s crucial that businesses include environmental considerations as part of their growth strategies.

Thankfully, minimising harm to the planet whilst preparing for business growth has never been easier thanks to game-changing technologies such as headless content management systems (CMSs). 

What is a headless content management system?

A CMS is a software platform that allows teams to create, manage, and publish digital content to a company website with ease.

Unlike traditional CMSs that have a predefined user interface and web design templates, a headless CMS separates the content creation and management from the content delivery. This means that users can store their content in a central repository and access it through an application programming interface (API) that can serve any device or channel, such as websites, mobile apps, smart speakers, or digital signage.

A headless CMS provides more flexibility, scalability, and security for businesses that want to create and distribute content across multiple platforms and formats, while maintaining a consistent brand identity and user experience.

What makes headless content management systems eco-friendly? 

One of the factors that affects the environmental impact of digital technologies is the amount of data that is generated, stored, and transferred online. Data centres, which house the servers and equipment that store and process data, consume a significant amount of electricity whilst generating heat that requires cooling systems.

With a headless CMS however, businesses can optimise content by tailoring it for different devices, such as alternate screen sizes, resolutions, and bandwidth, and for various regions too with multi-language capabilities. This ultimately reduces unnecessary data transfer and reduces digital waste, therefore lowering total energy consumption.

Another way that a headless CMS can contribute to eco-friendly practices is by facilitating personalised content and targeted messaging. By using a headless CMS, users can leverage data and analytics to create and deliver content that is customised and relevant for each individual customer or segment, based on their preferences, behaviour, and/or needs. This can reduce unwanted product returns, leading to a reduction in shipping emissions.

Why should I consider a headless content management system?

In addition to empowering businesses to reduce their carbon footprint, CMSs provide a range of benefits that help enhance operational efficiency, too. With a best-of-breed headless CMS, such as Kontent.ai, for example, brands are:

  • Increasing the speed of project delivery by up to 10X
  • Reducing deployment time for new content from 30 hours to just 3 minutes
  • Localising content in over 20 languages
  • Fostering collaboration across hundreds of marketers working from several sites
  • Increasing monthly website visitors by 70%
  • Achieving 99/100 Google Performance scores
  • And so much more!

Want to know more?

Alan Edmondson

Global Strategist & Digital Customer Experience Head of Practice (UK&I) 

Connect with Alan on LinkedIn or contact him via the button below