6 practical applications of AI in CX
1. Personalised product recommendations in real time
By analysing customer data such as purchase history and browsing behaviour, AI can offer tailored product suggestions to customers in real time; increasing the chances of a sale.
2. Communication that feels natural and on-brand
AI doesn’t need to sound robotic and un-natural. With the help of natural language processing (NLP), AI can learn how to engage naturally with your customers using your company’s own tone of voice, so that all interactions feel intuitive and on-brand.
3. Making the most of customer feedback
AI can easily analyse customer feedback about interactions with your company and use it to improve the overall experience. The process helps you to identify areas that are currently overlooked and address any customer concerns.
4. AI-powered customer support
Chatbots are becoming more ubiquitous because they offer customers a quick and easy way to get answers to their questions – all while reducing the workload of your customer service team.
5. Hyper-targeted marketing
By using AI to quickly analyse customer data, businesses can segment customers based on their behaviour and offer hyper-targeted marketing messages, helping to increase the chances of a sale.
6. A seamless omnichannel experience
By integrating AI into different channels, you can offer customers a consistent and personalised experience throughout their entire journey; the key to great customer experience.