Part of the whole Bru experience is Brugle, an online platform that allows B2B customers, partners and suppliers to find the products they need anytime, anywhere and any place. The Brugle platform is based on a combination of Sitecore and ADAM. delaware implemented the solution and integrated it with Bru’s tailor-made ERP system. To increase the platform’s usability, more than 20.000 unique products were categorized in an SQL-build database.
Based on a log-in and password, every user gets a personalized view on the products that are available from Bru. The platform allows professional customers, partners and suppliers to browse the offer, search specific products using filters, compare technical specifications, make lists, consult stock levels, and more. Thanks to Brugle, customers have direct access to their orders, order statuses and invoices. At the same time, Brugle offers marketing tools, such as technical product information and images, to support the customer’s sales and marketing processes.