International research has shown that the higher a company’s level of digital maturity, the better its chances of survival and success. “Digitization brings us back to the very core of sales and marketing, which puts the customer experience first. By understanding, pleasing, engaging with and serving their customers, companies can keep an edge on their competitors. There is ample technology available these days to help them do so. The organizations that manage to successfully deploy that technology, put it at the service of the consumer and combine it with the right corporate culture, are tomorrow’s winners,” Olivier Verberckmoes continued. As appears from the survey by Delaware Digital, however, this digital transformation is quite challenging for Belgian companies.
Belgium still has a long way to go on the digital highway. Only 44% of the respondents to the survey, for example, have a responsive website, while they know perfectly well that the future – or, in fact, even the present – is mobile. 76% of the companies questioned have at least one social media account, yet only 28% really communicate with their customers. The lack of resources appears to be a major obstacle in all this: only 5% of the survey participants have their own community manager and barely 10% have their own digital department. Everyone is, however, convinced that digital is key: 90% of the respondents confirmed that their digital efforts will increase within the next two years.