Digital Experience Platforms

Digital Experience Platforms

Need help connecting with customers across all your digital touchpoints?

A Digital Experience Platform (DXP) is the solution you've been looking for.

Understanding the key problems you want to solve across your organisation is the first step in deciding whether you need a Digital Experience Platform (DXP). 

Consider the following questions:

  • Do your sales teams want to enhance the buyer journey with personalised eCommerce experiences?
  • Does your marketing team need automation that can deliver targeted content?
  • Does your customer service team need consolidated, compliant customer profiles?

If the answer to any of the above is 'yes', then you need to consider a DXP for your business.

What is a Digital Experience Platform?

A Digital Experience Platform (DXP) is an integrated set of core technologies that support the composition, management, delivery, and optimisation of contextualised digital experiences.

Put simply, DXPs collate and analyse your customer data across multiple sources so your sales, marketing, and customer services teams can tap into accurate customer profiles.

In addition to customer insights, DXPs can offer content management functionality to ensure your content is being delivered to the right contacts, at the right time.

And with intuitive eCommerce functionality, your digital storefront, payments, and order tracking can all be managed within the DXP.

What are the key benefits?

  • Advanced customer relationship management
  • Insightful analytics into user behaviour workflows
  • Real-time insights
  • Unified customer profiles
  • Intuitive customer journey mapping
  • Compliance with governance and privacy protection standards
  • Efficient eCommerce handling
  • Digital experimentation to test content and experiences
  • Flexibility to adapt to new technologies

To learn more about how Delaware can help you find the right DXP 

that meets your business requirements, get in touch today.