What is a PIM? Or a DAM?
Simply put, a product information management system (PIM) keeps all the product information organised, and a digital asset management system (DAM) keeps all the photos, videos, or other media about the product organised. In both systems, all your product information is centralised and kept consistent, so no one is having to keep spreadsheets up-to-date, and your business processes don’t get in the way of the good stuff: delivering high-quality creative content that sells!
Let’s say you’re looking to launch a new product. You want it on your website, on your app, and to be able to shout about how awesome it is on social media. A PIM makes sure the sizes, quantities, prices, and other relevant information is available to deploy without someone having to manually check it all, and keeps them consistent whenever they’re updated. Then your DAM system keeps all the images and videos for each version of any product in a neatly categorised, easy-to-find-what-you-need system, tracking version changes where relevant.
Like a room of well organised folders, a PIM or DAM allows your team to quickly and easily select what they need – descriptions, images, specifications, and anything else needed to highlight a product.