Sales and marketing
One of the most important goals within sales and marketing teams is to deliver personalised customer experiences that increase customer loyalty and satisfaction. GenAI can help achieve this goal by analysing customer data from various sources, such as social media, web browsing, purchase history, and feedback, and creating customer segments and profiles based on their preferences, needs, and behaviours. GenAI can then use this information to generate tailored recommendations, offers, and content for each customer segment or individual, and deliver them through the most effective channels and platforms. This way, sales and marketing teams can create more engaging and relevant customer experiences that drive conversions and retention.
Another way that sales and marketing teams can benefit from GenAI is through centralised touchpoint data that provides a holistic view of the customer journey across different channels and stages. GenAI can integrate and analyse data from multiple touchpoints, such as emails, ads, websites, apps, social media, and call centres, provide insights into how customers interact with the brand and what influences their decisions, and identify the best opportunities and strategies to optimise each touchpoint to improve the overall customer journey. This way, sales and marketing teams can increase their efficiency and effectiveness in reaching and retaining customers.