Is your website leaving people behind?

Jul 22, 2024

Creating an inclusive online experience doesn't have to be complicated. Discover the importance of website accessibility and simple steps you can take to make your site user-friendly for everyone.

The digital divide

In today's digital age, a well-designed website is crucial for any business. But what good is a website if a significant portion of the population can't use it?

Here's a wake-up call: websites riddled with accessibility issues are creating a digital divide, leaving disabled people behind.

The scope of the challenge

According to the World Health Organisation, over 1 billion people globally experience some form of disability*.

That's a massive audience you could be unintentionally excluding.

Common Accessibility Barriers

Here are just a few ways websites can become inaccessible:

Low colour contrast: Text that blends into the background can be impossible to read for people with visual impairments.
Missing alt text: Images without alt text are meaningless to screen readers used by blind or visually impaired people.
Keyboard navigation issues: Websites reliant solely on mouse controls can be difficult for people with mobility limitations.

The Impact on Users

These accessibility barriers can lead to a frustrating user experience for disabled people.

Imagine trying to find information or complete a task on a website you can't navigate or understand.

It's not just inconvenient, it can be disenfranchising and limit access to essential services.

The CX Advantage of Accessibility

Fortunately, creating an accessible website isn't just the right thing to do, it also makes business sense. Here's why:

Increased brand loyalty: When people with disabilities can use your website with ease, they'll appreciate the inclusivity and be more likely to return.
Improved SEO: Search engines favour accessible websites, boosting your ranking and organic traffic.
Wider market reach: By removing accessibility barriers, you open your website to a vast potential customer base.

Taking action: How we can help

Incorporating good Customer Experience (CX) means creating a seamless user experience for everyone. That's why we offer comprehensive website accessibility audits and integration services.

Our team of experts can help you:

Identify and fix accessibility issues on your existing website.
Integrate accessibility features during the website development process.
Ensure your website meets WCAG guidelines, the international standards for web accessibility.

Don't leave a significant portion of your audience behind. Let's work together to create a website that's inclusive and accessible to all.

Ready to get started?

Contact us today to schedule a free consultation and learn how we can help you build a website that's both user-friendly and accessible.