SAP Sapphire Madrid is the place to explore what's next with SAP.
Discover the latest innovations, connect with SAP experts, and get inspired by real business stories.
Join thousands of leaders and practitioners shaping the future of enterprise technology.
📆 May 19–21, 2026
📍 IFEMA Madrid
We will welcome you at the famous Thyssen Museum for a premium moment to connect, exchange, and get inspired.
The experience starts with a networking lunch.
It continues with a keynote on AI from SAP & Microsoft featuring Finn Baker, then customer stories, sharing real-life SAP transformation journeys.
You will discover key topics such as SAP S/4HANA Greenfield, SAP Digital Manufacturing, SAP Public Cloud, Business Data Cloud and SAP HxM, illustrated through concrete case studies.
A closed-door roundtable reserved for senior leaders shaping their next transformation trajectory. This session offers the clarity and peer exchange needed to refine your own roadmap.
To extend the conversation, the session will be followed by a local and interactive activity, then a networking lunch, before heading to SAP Sapphire.
📆 May 19, 2026 at 10:00 PM to 12:30 PM
📍 Hilton Hotel Madrid Airport
Discover the speakers from our pre-event and SAP Sapphire, ready to share insights, trends, and hands-on experience.
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From strategy to execution, they guide your project from take-off to smooth landing.
Join us at the booth to discuss your challenges, book a one-to-one, or experience live demos.
Partner - SAP Practice at delaware
Head of Financial Services SAP at delaware
Head of Enterprise Architecture SAP at delaware
Head of Energy & Utilities SAP at delaware
Partner at delaware
Head of New Business SAP at delaware
Head of S/4 HANA Public Cloud Delivery at delaware
SAP Country Sales Manager at delaware
📆 May 18, 2026 at 12:30 PM to 10:00 PM
📍 Thyssen Museum & Secret Iconic Venue at Madrid
12:30 – 13:00: Welcoming and first drink
13:00 – 14:30: Lunch
14:30 – 15:30: Museum VIP Tour
15:30 – 16:15: AI Keynote | SAP & Microsoft featuring Finn Baker
16:15 – 17:00: Customer Case – SAP S/4HANA Greenfield (incl. OpenText, CX, BTP, eWM...)
17:00 - 17:15: Break
17:15 – 18:00: Customer Case – SAP S/4HANA & SAP Digital Manufacturing
18:00 – 18:45: Case studies on SAP Public Cloud, Business Data Cloud & SAP HxM
18:45 - 19:00: Conclusion
18:00 – 22:00: Drinks, Dinner & Networking
