Single Source of Truth

Single Source of Truth

Product information management

" Product information management (PIM) allows you to improve your services by disseminating consistent and updated product information that is tailored specifically to each of your channels."

Access up-to-date product information easily and enrich it seamlessly across different channels.

our ‛Single Source of Truth’ team focuses on bringing structure to information chaos - we align, prioritize and automate processes so that you no longer have to search for the right data sources

Digital asset management

"Digital asset management (DAM) saves time and money by centralizing and automating the distribution of various digital assets."

Have you ever considered providing easy and reliable self-service access to digital company assets like pictures, logos, product sheets, etc.?

customer stories

Single source of customer data

"Based on your marketing priorities, this solution enables you to capture data that will truly improve customer satisfaction"

You must impose structure on scattered customer data in order to get a 360° view of your customer.

a single customer view is an aggregated, consistent and holistic representation of the data held by an organisation about its customers that can be viewed in one place

blog

Fight Food Waste: when people make the difference

On a busy packaging line, an alert flags a label change. It’s the fourth notification that shift, buried among others, in a language the operators don’t read fluently. They miss it. The impact: hours of rework and thousands of euros of waste cost. Was it a technology failure? No. An operator failure? Not really either. What failed was everything around it. Raf Swinnen, business development lead at Maecos, and Evelien Taillieu, senior consultant and connected worker specialist at delaware, explain why people, not platforms, are what actually cuts food waste, or lets it slide. 
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Cutting water and product losses starts with real-time data

You pay twice for every raw material that doesn't make the cut. Once to process it, and again to dispose of it. The same goes for the water, energy, and chemicals lost along the way. Most food manufacturers know waste hurts. Few know exactly where on the line it comes from.

Belgian start-ups Polysense and Liquisens help you see where. Together with delaware, you stop losses before they turn into waste. On your line, that means you can:
  • Catch quality deviations while there's still time to act, so less product gets rejected
  • Know right away if a cleaning cycle worked, instead of waiting a day or two for a lab result
  • Avoid lost batches and costly shutdowns
  • Deliver stable output quality with less manual checking on the floor
  • Cut chemical use by around 24% and energy costs by 17% in your cleaning processes
Curious where your biggest losses are? Fight Food Waste Week helps you find out.
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Data activation: the discipline – and the people – behind the buzzword

Every marketer already knows the punchline. Customers want authentic, personalized, effortless communications. The business wants it to convert: pipeline, revenue, and retention, not just likes and opens. To get there, marketing teams push harder: more sends, sharper copy, one more channel. And still, the numbers won’t cooperate. Somewhere along the line, they hit a ‘performance plateau’: teams are using the most powerful technology marketing has ever had to send more generic messages.
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How commercial automation can finally fix the forgotten engine of B2B sales

Meet Debby. She runs your company – and she's drowning.

Finance is automated. Logistics is lean. Production lines hum along with digital precision. Yet walk into almost any B2B manufacturer or reseller and you'll find the commercial heart of the business running on emails, spreadsheets, and sticky notes. That's where Debby works. And Debby is exhausted.

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