Customer Moments

Do you really know who your customers are and what they want?

Our customer insights experts focus on identifying and optimizing the moments of truth across the customer journey. We strive to offer an effortless experience to your customers in order to foster sustainable loyalty. Instead of making assumptions about who your customers are, what they want and what will generate value for your business, we help you reveal the true power of your customer data. 

Getting to know your customer better is a prerequisite for any successful digital transformation. Find out how customer moments contribute to creating effortless experiences.

Advanced insight & activation

With the right insights, you can move from static, assumption-based activities to dynamic and relevant data-driven marketing and sales engagement.

Voice of the customer

Start listening closely to your customers’ needs. Use their real behavior and preferences to create customer experiences that are easy and seamless, thus fostering sustainable customer loyalty.

Persona definition

We combine data and persona mapping to bring customer segments to life without losing track of growth opportunities and revenue potential. It’s about focus and alignment of priorities.

Customer journeys

Given the complexity of customer interactions today, customer journeys are visual maps that help you identify pain points across the buyer journey. We focus on ensuring simplicity and seamless experiences.

Loyalty and ambassadorship

An effortless experience encourages long-term customer loyalty. Putting the customer first requires more than sending out a few special offers, however. We combine data and marketing activation to forge lasting emotional links between your business and your customers, enabling you to become a ’love brand’.

blog

The importance of data archiving

In today’s system landscapes data grows continuously and at an ever increasing speed. This creates a challenge for today’s businesses.
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Introducing BLUEFIELD: pushing the limits of S/4HANA migration

As the next generation of ERP, SAP S/4HANA has the potential to transform your organisation’s business strategy by enabling your people to make informed, data-driven decisions in real-time. It also paves the way for new technologies like AI, machine learning, and IoT, and its lightning-fast data handling accelerates every data-related process.

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Kickstart your S/4 HANA journey: discover our FAST approach

Work faster and smarter: that is, no doubt, one of your main objectives as a CFO. SAP has been helping enterprises do just that since 1972. For many years, however, SAP has been struggling to debunk the persistent myth that their solutions are built for big companies. Did you know that 80% of SAP customers are SMEs? To help companies of all sizes rapidly reap the benefits of SAP S/4HANA, delaware has centralised all of its SAP and industry know-how and experience into its FAST solutions.

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