Strategy & insights

Customer moments

Do you really know who your customers are and what they want?

Our customer insights experts focus on identifying and optimizing the moments of truth across the customer journey. We strive to offer an effortless experience to your customers in order to foster sustainable loyalty. Instead of making assumptions about who your customers are, what they want and what will generate value for your business, we help you reveal the true power of your customer data. 

Getting to know your customer better is a prerequisite for any successful digital transformation. Find out how customer moments contribute to creating effortless experiences.

Advanced insight & activation

With the right insights, you can move from static, assumption-based activities to dynamic and relevant data-driven marketing and sales engagement.

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Voice of the customer

Start listening closely to your customers’ needs. Use their real behavior and preferences to create customer experiences that are easy and seamless, thus fostering sustainable customer loyalty.

customer stories

Persona definition

We combine data and persona mapping to bring customer segments to life without losing track of growth opportunities and revenue potential. It’s about focus and alignment of priorities.

Man sitting on deck
Man sitting on deck

Customer journeys

Given the complexity of customer interactions today, customer journeys are visual maps that help you identify pain points across the buyer journey. We focus on ensuring simplicity and seamless experiences.

Loyalty and ambassadorship

An effortless experience encourages long-term customer loyalty. Putting the customer first requires more than sending out a few special offers, however. We combine data and marketing activation to forge lasting emotional links between your business and your customers, enabling you to become a ’love brand’.

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blog

Building the agile supply chain: planning for recovery and beyond

With many Governments now easing lockdown and putting plans in place to try and help the economy recover, the manufacturing sector is focused on a gradual return to a new normal. As the industry begins to evolve from the initial COVID-19 response phase and businesses adjust to meet new demands, it is important for businesses to consider how they are preparing their supply chains for the next stage of recovery, and beyond. Organisations will need to develop and deploy new strategies across their operations to remain competitive and help their business thrive. But how can they best plan for the recovery phase and ensure their supply chain operations are fit for the future?
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