Traditional marketing is losing impact and content marketing is filling the gap. The ‘Mad Men’ are out and educational, inspirational and/or entertaining content is increasingly replacing old-school marketing tactics.
We provide content marketing services for marketing and IT departments, as well as for CxOs who want to optimally position themselves and their companies.
What we do: we create a content strategy, develop supporting materials (blogs, e-books, tweets, animated videos, ...) and manage good promotion and distribution. We do less actual direct lead generation, we’re above all ‘thought leadership developers’ who use relevant content to generate the right type of positioning for you and your company or team.
Contact José Delameilleure and let’s discuss how we can help you get your message across better.
The content marketing goal: position the company as a trustworthy partner in the Infrastructure-as-a-Service market, and attract new audiences.
The content marketing assets thus developed: ten customer stories, press coverage, a high-level seminar with dozens of attendees, a white paper and social media input.
Care to know more? Contact José Delameilleure.
We’re always very open and willing to discuss your content marketing challenge over a cup of tea or coffee.
Tom Fishburne Marketoonist
The content marketing goal: establish the Sr VP Europe West as a thought leader
The content marketing assets thus developed: fortnightly blogs published on a LinkedIn profile, daily social media messages, a printed publication of the blogs, press interviews, speaker engagements,…
Care to know more? Contact José Delameilleure.
We’re always very open and willing to discuss your content marketing challenge.