WHAT WE DO: CHANGE COMMUNICATION AND CONTENT MARKETING
We specialize in effective change communication and content marketing for IT companies and IT departments.
Change communication is all about getting your change message across to your internal collaborators. While communication isn’t always top of mind for many departments, neglecting proper communication comes with great risks. Poor communication greatly jeopardizes your return on change investment (ROCI). Want to increase your impact? Then improve your communication!
Content marketing is all about packaging your message in riveting content and getting that across to your target groups. The aim? Generate more leads, more sales and build stronger loyalty ties.
Content marketing is all about packaging your message in riveting content and getting that across to your target groups. The aim? Generate more leads, more sales and build stronger loyalty ties.
Although content marketing is more ‘educational’, it is still marketing. Despite its more ‘indirect’ nature, its objectives are not softer compared to other marketing strategies and tactics. Want to reach your customers? Do so through relevant content!
Learn more about our change communication offering.
Learn more about our content marketing offering.
Change Communication is connecting the dots within your organization to achieve your business goals.
Content Marketing is selling through relevant, up-to-date content.
The importance of being earnest about communication
Humans are, above all, communicative beings. Our reality is built on visual and textual cues. It’s how we have evolved from cavemen to the hyperconnected, always-on, screen-gazing beings we are today.
But despite the fact that communication is in our DNA, we are miscommunicating all of the time. We shout when a soft whisper is sufficient. We talk rationally when a more emotional appeal is more effective. Overcoming communication mistakes is the daily challenge of many companies and the field of expertise of our communication consultants.
Let’s discuss how we can help!
But despite the fact that communication is in our DNA, we are miscommunicating all of the time. We shout when a soft whisper is sufficient. We talk rationally when a more emotional appeal is more effective. Overcoming communication mistakes is the daily challenge of many companies and the field of expertise of our communication consultants.
Let’s discuss how we can help!