by Ian Greenhalgh, UK & US managing partner
Sustainability is once again high on the agenda in the boardroom. In a world driven by the need for instant fulfilment and widespread consumerism, there is a growing counter push towards environmental conservation, a need to balance the drive for profits with green values, and a drive to offset the immediate requirements of today, with the requirement to build a model that survives and thrives over the long-term.
Businesses today also need to urgently concentrate on cutting emissions and running smarter workplaces. This growing focus on environmental preservation is leading to renewed interest in corporate social responsibility and the pursuit of socially responsible policies.
But organisations do need to concentrate on more than just reining back the environmental impact of their core activities; they also need to ensure that their business model is sustainable in itself.